What It Took to Propel the Leafs App to #1 in Canada
At MLSE, I led the UX overhaul of the Toronto Maple Leafs app leading into the playoffs. A lot of listening. A lot of testing. And a whole lot of simplifying.
Notes on design, product, and what actually moves the needle.
Short write-ups on things I’ve worked on, noticed, or changed my mind about.
The UX Lesson Hidden in The Masters Ticket System
When you can’t guarantee a positive outcome, clarity becomes even more important — what the Leafs tailgate pass queue taught me, and what The Masters gets right.