LinkedIn Dribbble

Some recent work

Factor+

Factor+

HelloFresh | 2026

I shipped Factor’s membership, and helped define where it should expand next.

I shipped Factor’s membership, and helped define where it should expand next.

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Refer a Friend

Refer a Friend

HelloFresh | 2026

I rebuilt HelloFresh’s Refer a Friend end to end, and weekly invites rose.

I rebuilt HelloFresh’s Refer a Friend end to end, and weekly invites rose.

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Toronto FC

MLSE | 2024 – 2025

I helped frustrated fans find what they need faster and boosted revenue while doing it.

I helped frustrated fans find what they need faster and boosted revenue while doing it.

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BuildBook

BuildBook | 2023

I made construction approvals effortless – helping builders secure $1.3M in new work.

I made construction approvals effortless – helping builders secure $1.3M in new work.

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Things I’ve made

Pulse

HelloFresh

One feed where nine HelloFresh brands share work in progress.

Easing Lab

Personal project | 2026

Dial in motion at full size, then read out the CSS or SwiftUI.

Open Easing Lab →

The visuals

Peter McKinnon site design 01Peter McKinnonWeb Design Saintfields studio identity 02Saintfields Studio IdentityBrand
Hook & Stem brand identity 03Hook & StemBrand Identity Sketchbook illustration 04Sketchbook No. 14Illustration
Photo book spread, Casey Neistat's New York studio 05The New York chapterPhoto Book Bremner brand work 06BremnerBrand
Unflavored creatine product render 07Unflavored3D Render 08PulseBuilt Bring the Passion playoffs campaign 09Bring the PassionCampaign A Canon film camera disassembled and laid out 10Canon, disassembledPhotography
Peter McKinnon site design Peter McKinnonWeb Design Sketchbook No. 01 Sketchbook No. 01Illustration Unflavored creatine product render Unflavored3D Render Disparos Tequila Disparos TequilaLogotype A Canon film camera disassembled and laid out Canon, disassembledPhotography The Weeknd The WeekndIllustration Peach Mango Peach Mango3D Render Toronto FC Toronto FCCampaign
Saintfields studio identity Saintfields Studio IdentityBrand Photo book spread, Casey Neistat's New York studio The New York chapterPhoto Book PulseBuilt Lemon Lemon3D Render Las Palmas Motel Las Palmas MotelBrand Identity Sketchbook illustration Sketchbook No. 14Illustration Spirits Card Series Spirits Card SeriesPackaging Vanilla Vanilla3D Render
Hook & Stem brand identity Hook & StemBrand Identity Bremner brand work BremnerBrand Bring the Passion playoffs campaign Bring the PassionCampaign WeaveSphere WeaveSpherePresentation Creatine Creatine Jars3D Render Goldenfield Brewery Goldenfield BreweryPackaging Sour Delight & Righteous Fuzz Sour Delight & Righteous FuzzIllustration Sketchbook No. 09 Sketchbook No. 09Illustration

Catalogue maintained by JM.
Entries appear as filed.

HelloFresh

Refer a Friend

Rebuilt the referral experience and campaign tools in ten weeks. Weekly US invites were more than 4.5% above control.

Factor Plus

Customers offered Factor+ placed 30.5% more orders than control in the group with 2–10 previous boxes. Predicted net value over 52 weeks was 12.6% higher.

Recipe Share

Made the case for, then shipped, an entirely new acquisition channel. About 3,750 shares a week, and 98% of the people using it had never sent a referral invite.

Toronto Maple Leafs

Playoff experience

Drove a 43% spike in users and took the app to #1 among sports apps in Canada.

Toronto FC

App redesign

Rebuilt core flows inside CMS constraints. Schedule discoverability up 20.6%, highlight content up 24.8%.

Housecall Pro

eSignatures

Approvals from days to 37 minutes, unlocking $1.32M in additional approved work.

IBM Canada

Weavesphere

Brand, UX and website for IBM’s inaugural conference. 5,000 attendees, 200% of goal.

Rounds

Rounds

A native Mac app for tracking a job search. Designed and built it.

Hook & Stem

Co-founded a home decor brand

$1M revenue in three years, 100,000+ items sold, and a 10,000-piece order for Shopify.