WeaveSphere by IBM Trade show
At Evoke, I spearheaded the creative direction for the IBM WeaveSphere Conference, overseeing the design and development of the entire event's visual identity. This comprehensive project included the creation of the conference website, pitch decks, marketing materials, banners, and all visual assets, ensuring a cohesive and engaging experience both online and on-site. The website development focused on user interface and experience, all completed within a 6-month timeline. I presented these designs to IBM board members, securing approvals and streamlining review cycles by 25%.
Results
The project met all deadlines and quality standards, achieving a 95% satisfaction rate from stakeholders and setting new benchmarks for future conferences.
My Role
Creative direction and design
Team
10 Developers
Timeline
6 Months
March 2022
March 2022
Initial logo options... there were a lot
Now in its 32nd year, WeaveSphere is a collaboration between IBM Canada’s academic and research technology conference (aka CASCON), and Evoke, Canada’s industry-focused developer conference. In 2019 the organizations merged to pursue the mission of connecting industry professionals withacademia, developers, and students. At WeaveSphere there's a path for everyone.The goal was to rebrand Cascon X EVOKE’s conference into WeaveSphere. Below are the initial logo options as well as the final chosen logo.
Chosen Logo
Pitch Deck Design
Website
Don’t just take my word...
Michael is a great product designer to work with. He is very humble – but don't let that fool you! He does great work, and works hard at improving and building his skill set and craft. Michael was responsible for designing and helping ship many new features across the BuildBook platform. His passion for design and commitment to creating a great experience for customers was contagious, and he's a great guy to work with.
Kris Niles
Principal Designer at Readwise – previously at InVision, Basecamp, BuildBook, and Citrix
I had the pleasure of working closely with Michael, an incredible product designer who always nailed understanding the technical side of our products. He worked seamlessly with developers and product managers, making sure our designs hit the mark for our users. Michael’s thoroughness and eye for detail really set him apart. He consistently offered invaluable feedback, tactfully suggested necessary tweaks, and explained the reasoning behind them. His insights and dedication played a huge part in the success of our projects at BuildBook.
Jayson Lewis
Software Engineer II at Housecall Pro
Michael is an incredible product designer and teammate. As a Product team lead at BuildBook, I got to see just how his talents and dedication positively impacted growth and engagement.
Michael has a real knack for turning complex ideas into beautiful, user-friendly designs. Through numerous feature overhauls and additions, he made my job easy by coming up with design solutions to increase engagement and make customers happier. His attention to detail and understanding of user experience really shined through. What really sets Michael apart is how well he works with everyone. He always made sure to get feedback from product managers, engineers, and marketing folks, relentlessly iterating on designs that met both user needs and business goals. Plus, he explains his design choices clearly, making it easy for everyone to get on board.
I have no doubt that Michael will be a fantastic addition to any team. I highly recommend him and can’t wait to see what he accomplishes next.
Michael has a real knack for turning complex ideas into beautiful, user-friendly designs. Through numerous feature overhauls and additions, he made my job easy by coming up with design solutions to increase engagement and make customers happier. His attention to detail and understanding of user experience really shined through. What really sets Michael apart is how well he works with everyone. He always made sure to get feedback from product managers, engineers, and marketing folks, relentlessly iterating on designs that met both user needs and business goals. Plus, he explains his design choices clearly, making it easy for everyone to get on board.
I have no doubt that Michael will be a fantastic addition to any team. I highly recommend him and can’t wait to see what he accomplishes next.
John Shum
Senior Product Manager II at BuildBook
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