I'm a problem solver who also designs.
Currently at MLSE in Toronto, leading a team dedicated to enhancing the user experience across four Toronto sports team apps, collectively reaching millions of fans.
Driving Growth Despite Constraints
In 2024, I optimized the Toronto FC app, streamlining navigation and refining interactions. Initial results indicate a 20.6%+ increase in task success rates, along with improved retention and usability, while enhancements to Order to Your Seat continue to drive significant revenue growth YoY.
Instant Construction Approvals
By streamlining E-Signatures and Approvals, we made it easier for clients to instantly approve estimates, change orders, and selections, helping builders move projects forward without delays. This led to a 27% increase in finalized approvals and an average of $1.32M in additional approved work, creating a smoother experience for both builders and clients while driving significant business growth.
Thoughts
What It Took to Propel the Leafs App to #1 in Canada
A behind-the-scenes look at how segmentation, simplified flows, and real-time content helped drive a 43% spike in usage during the playoffs.
May 2025 · 3 min read
Explore the Thinking
The UX Lesson Hidden in The Masters Ticket System
A look at what The Masters Tournament gets right about ticketing, transparency, and designing for high demand experiences, even when the outcome can’t change.
June 2025 · 3 min read
Explore the Thinking