Solving complex problems and driving growth @ HelloFresh
I brought brands to life through visual design that engages, converts, and lasts.
In addition to my product design work, I’ve also led my own creative studio (Saintfields), where I’ve partnered with clients across industries on brand identity, illustration, packaging, and web design. This work has deepened my visual design foundation, but my core focus remains product design and user experience.
Thoughts
What It Took to Propel the Leafs App to #1 in Canada
A behind-the-scenes look at how segmentation, simplified flows, and real-time content helped drive a 43% spike in usage during the playoffs.
May 2025 · 3 min read
Explore the Thinking
The UX Lesson Hidden in The Masters Ticket System
A look at what The Masters Tournament gets right about ticketing, transparency, and designing for high demand experiences, even when the outcome can’t change.
June 2025 · 3 min read
Explore the Thinking
