In 2024, I optimized the Toronto FC app, streamlining navigation and refining interactions. Initial results indicate a 20.6%+ increase in task success rates, along with improved retention and usability—while enhancements to Order to Your Seat continue to drive significant revenue growth YoY.

By streamlining E-Signatures and Approvals, we made it easier for clients to instantly approve estimates, change orders, and selections—helping builders move projects forward without delays. This led to a 27% increase in finalized approvals and an average of $1.32M in additional approved work, creating a smoother experience for both builders and clients while driving significant business growth.