Leading a team committed to improving the user experience across four Toronto sports team apps, reaching a combined audience of millions.
I'm a product designer at MLSE in Toronto.
Formerly at Housecall Pro and IBM.
Driving Growth Despite Constraints
In 2024, I optimized the Toronto FC app, streamlining navigation and refining interactions. Initial results indicate a 20.6%+ increase in task success rates, along with improved retention and usability—while enhancements to Order to Your Seat continue to drive significant revenue growth YoY.
Design Lead - '24/25
Instant Construction Approvals
E-signatures enabled instant estimate approvals, leading to a 27% increase in finalized contracts and an average of $4.32M in additional approved projects.
Design Lead - 2024
Managing External Collaborators
Achieved a 68% adoption rate within the first three months, leading to a 32% increase in project efficiency by streamlining workflows and reducing friction in key user tasks.
Design Lead - 2024
Construction Management Software
An in depth look at how this all-in-one suite of tools for custom home builders and renovators that changed how businesses operate.
Design Lead - 2024
